Data Platform · Native

Auto-grade event collection
without the third-party cookie tax

Native is Orbee's first-party event collection layer. One install captures every meaningful shopper signal — VDP views, SRP filters, finance forms, trade-ins, click-to-call, click-to-text — with automotive-specific schema and consent state attached to every record.

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Why generic web analytics fails dealers

GA4 doesn't know a VDP from an SRP.
Native does.

Generic event tracking was built for ecommerce. Dealers are left with rows of page_view events that need an analyst to interpret.

Inventory-aware events

Every VDP view ties to the actual VIN, make, model, trim, and price — not a generic page slug.

VIN-level

Click-to-call & text

Captured server-side where possible to bypass ad blockers and tracking prevention.

Server-side

Consent state on every event

CCPA, GDPR, and state-law-specific consent flags travel with every record so downstream activation respects opt-out by default.

Privacy-first

Identity signals

Hashed emails and phone numbers from form submissions plus stable cross-session identifiers feed directly into Polymer.

Identity-ready
What Native captures

Out of the box, no custom event mapping

An automotive event taxonomy built in. Every event arrives pre-classified, pre-enriched, and pre-mapped.

Vehicle interactions

VDP, SRP, photo carousel, video plays.

Time-on-VIN, intent signals, and inventory exposure — automatically tied to the actual vehicle.

  • VDP view depth
  • SRP filter usage
  • Time-on-VIN intent score
Lead & conversion

Finance, trade-in, service, click-to-call.

Pre-qualifications, trade-in submissions, service appointments, click-to-text — captured where browser pixels fail.

  • Server-side conversions
  • Cross-form attribution
  • Phone-to-shopper match
Inventory exposure

Which VINs were seen by which shoppers.

The foundation for inventory-level attribution and VIN-specific audience activation.

  • VIN exposure logs
  • Carousel + dwell metrics
  • Inventory-tied audiences
Built for the post-cookie web

Most ad pixels lose 30%+ of conversion signal.
Native sidesteps the entire problem.

Server-side first, first-party hosted, CAPI-ready by default.

Server-side

Managed endpoint

Native ingests events through a managed endpoint, not a browser pixel. Conversions arrive even when the client tag is blocked.

First-party

Tags load from your domain

Tags load via Orbee's tag manager from your own domain, eliminating the cross-site cookie issue entirely.

CAPI-ready

Direct to Meta, Google, TikTok

Server-side events push directly into Meta CAPI, Google Enhanced Conversions, and TikTok Events API — recovering signal that browser-only tracking loses.

Replace the pixel sprawl

One install. Automotive-grade taxonomy. First-party by default.

Most dealer sites are deployed in under a week.

Request a Native demo

Replaces vendor pixel sprawl · Standard data model