In this episode of Under the Hood, Brian Davis, VP of Sales and Solutions at Orbee, joins the show to discuss the evolving market for customer data platforms (CDPs) in the automotive industry. We cover the increasing importance of CDPs, how dealerships and dealer groups have different needs, and the necessity of having control and ownership of customer data. Dealerships are increasingly seeking CDPs to improve customer experience and their marketing efforts by sending the right message to the right person at the right time.
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