What is a data lake and what is its role in the Automotive Industry?
Data Lakes are cloud-based storage solutions that allow the storage of external data and syncing; and enable users to connect various data sets into a single profile. This profile is essential for creating SQL queries that can be used to build audiences that can be targeted for marketing purposes.
Learn more about these storage solutions in a new episode of Under The Hood: www.orbee.com/blog-post/the-role-of-data-lakes-in-the-automotive-industry
