Polk Automotive Solutions from S&P Global Mobility + Orbee | Integrated Podcast at NADA 2024

Joseph Kyriakoza, VP & General Manager at Polk Automotive Solutions from S&P Global Mobility, shares the enhancement of Orbee's Data Marketplace through the integration of S&P Global Mobility's Polk Automotive Solutions. This integration empowers dealerships with advanced data and insights for their marketing endeavors. By combining forces, Orbee and S&P Global Mobility offer dealerships access to over 900 audience segments, revolutionizing the precision and effectiveness of dealership marketing strategies. With a commitment to delivering updated and accurate data, S&P Global Mobility ensures the reliability of the information provided. Leveraging this comprehensive dataset, Orbee facilitates dealerships in enriching their data and strategically targeting their audiences with personalized marketing campaigns.