Automotive retail integrations are more powerful today than they have ever been, and in some cases, are actually ahead of the curve when compared to other industries. In this enlightening keynote, "The Evolution of Automotive Integrations," Atul Patel, Co-Founder & CEO of Orbee, takes attendees on a journey through the power of integrations in automotive. Attendees will explore real-life examples of successful integrations, discover the untapped opportunities that middleware can offer, and learn how to harness these possibilities for enhancing customer experience and operational efficiency. With a focus on integrations that are currently feasible, this session promises to equip dealers with the knowledge and inspiration needed to lead their operations into a more integrated and innovative future.