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What It Means to Be a Google Premier Partner in 2024

March 5, 2024
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For dealerships investing thousands of dollars each month in digital advertising, working with a Google Premier Partner like Orbee ensures that every ad dollar spent is impactful. To achieve Premier Partner status, companies must not only optimize Google Ads with a minimum 70% optimization score, but also sustain a 90-day ad expenditure of at least $10,000, underscoring their adeptness at handling significant advertising budgets for client success.

Orbee has satisfied these benchmarks of becoming the top 3% of participating companies to become a Premier Partner:

Existing client growth: Ability of partners to grow their existing clients, measured by year-over-year ads spend growth and ads spend among existing Google Ads clients.

New client growth: Ability of partners to acquire new clients, measured by year-over-year ads spend growth and ads spend among existing first-time Google Ads clients.

Client retention: Demonstrated ability to sustain client business, measured by the percentage of clients with active Google Ads spend who are managed by the partner and are retained year-over-year.

Product diversification: Demonstrated investment in product mix beyond Search, measured by the percentage of non-Search spend in YouTube, Display & Video 360, Display, Apps, and Shopping (Vehicle Listing Ads) each calendar year.

Annual ads spend: Investment in Google Ads or Google Marketing Platform, measured by spend across managed accounts each calendar year.

Orbee's Differentiation as a Google Premier Partner

As a Premier Partner focused on serving automotive dealerships, Orbee stands out through its ability to automate ad creation and generate highly targeted audiences. By integrating directly with dealership websites and inventory feeds, Orbee automates the creation of ads using accurate content and imagery. Our Customer Data Platform (CDP) technology enables the generation of highly targeted advertising audiences, ensuring shoppers are served the most relevant ads.

By leveraging comprehensive customer data, CDPs enable dealerships to tailor their messaging and offers to match individual customer preferences and behaviors, making each ad more relevant and engaging. This heightened relevance not only enhances the customer experience but also dramatically improves the efficiency of advertising campaigns. As a result, dealerships can often see a reduction in overall ad spend while simultaneously increasing their Return On Ad Spend (ROAS). 

Get Started

Embracing Orbee’s digital advertising solutions and CDP technology marks a pivotal step towards revolutionizing your marketing efforts, ensuring your ads are as relevant and impactful as possible. As a trusted Google Premier Partner, Orbee is at the forefront of delivering advanced advertising strategies that are tailored to meet your unique business needs. 

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