In this episode of Under the Hood, we discuss Orbee's recent integration with Cognition Digital, a collaboration aimed at helping dealers uncover more insights from their website traffic, including IP addresses, visitor journeys, and more. The integration allows Orbee to fill the gap left by Google Analytics and optimize Amazon advertising by providing detailed reporting data on creative, ad targeting settings, and more. We also tease an upcoming webinar with the Cognition Digital team and emphasize the power of first-party strategy and reporting capabilities outside of Google Analytics.
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