Less Spend, More Results: Monaco Ford's Journey with Orbee
Dormant Leads Reactivated
Anonymous Shoppers Identified
Increase in Website Conversions
Open Rate
"Love the guys at Orbee. They are really invested on helping their dealers grow. Feeling the care from good partners it's really important. Every dealer that works with them is very lucky to have them on their team."
The Challenge
Facing several challenges in delivering a personalized customer experience. The dealership struggled with unengaged leads, high marketing costs, and the need for more effective ways to utilize customer data. These issues hampered its ability to meet the evolving expectations of modern customers.
The Solution
💡Tailored Email Marketing: By integrating a sophisticated email marketing platform with a comprehensive customer data platform, Monaco Ford created highly personalized marketing segments. Segments are defined by how shoppers interacted on the dealer’s website which allowed us to follow up with them and suggest similar options. This resulted in email campaigns with exceptional open rates (up to 39%) and click-through rates (up to 6%).
💡Seamless Identity Resolution: The implementation of identity resolution technology allowed Monaco Ford to seamlessly connect online activities to known customer profiles. This enriched customer insights by enhancing the depth and accuracy of information available about each customer and obtaining a more comprehensive understanding of individual customers, including their preferences, past interactions, and behavior.
💡Proactive Lead Reactivation: Monaco Ford introduced Lead Reactivation Reports, which allowed their sales team and BDC team to follow up with previously inactive shoppers when they revisited the website. This proactive approach reactivated 83 dormant leads, contributing significantly to revenue.
💡In-depth Shopper Profiles: Leveraging the shopper profiles within the Customer Data Platform, Monaco Ford gained valuable insights into how their shoppers interacted on their website and their vehicle preferences to generate a personalized follow-up.
💡Engaging On-site Overlays: On-site overlays featuring personalized calls-to-action and recently viewed vehicles increased website conversions by 25%. This allowed them to follow up with dormant customers to help dealership secure more profit.
Monaco Ford's strategic efforts have transformed their marketing and customer engagement. They achieved highly personalized email campaigns with outstanding open rates and click-through rates by integrating advanced email marketing tools and a comprehensive customer data platform. Implementing identity resolution technology connected online activities to customer profiles, enriching insights and enhancing shopping experiences. The introduction of Lead Reactivation Reports proactively re-engaged dormant leads, resulting in a significant revenue boost. Leveraging the Customer Data Platform, they gained valuable insights into customer behavior and preferences, ensuring meaningful interactions. Monaco Ford's data-driven approach reduced marketing costs while elevating customer engagement and sales.
The Results
The results of Monaco Ford's collaboration with Orbee were impressive:
✅ Reduced Marketing Costs: By strategically utilizing first-party data, Monaco Ford decreased overall marketing and advertising expenses.
✅ Enhanced Customer Experience: Monaco Ford now delivers a customer experience that aligns seamlessly with modern expectations, demonstrated by exceptional email campaign performance, enriched customer profiles, and increased website conversions.
Become a Data Driven Dealership
Orbee powers the leading data management solutions in automotive retail, enabling dealerships to centralize, enrich, and activate data for marketing, analytics, and more.
