Team

You can accomplish so much as a team when every member knows they can have an impact.

Our team at Orbee is driven by service, curiosity, and innovation. We are converging experience from digital marketing and automotive so that we can create the most powerful solutions for the industry.

Atul Patel

Co-Founder and CEO

Atul Patel is Orbee’s Co-Founder and CEO bringing to the automotive industry 20 years of tangible marketing technology experience gained in starting and scaling martech companies.

Atul holds several patents in marketing data compliance that have saved large marketers millions against compliance and inefficiencies. These patents became the core technology behind Jornaya (LeadiD), a company that Atul co-founded and which was acquired by Verisk, a data analytics and risk assessment firm which also acquired Infutor and Contact State. Atul also founded Optimal.com, an ad blocking company acquired by Sovrn; OptimalSocial, a social graph analytics and media buying platform acquired by Brand Networks, where he serves on the Management Board. Brand Networks works with large brands like Walmart and is a certified partner of Facebook, Instagram, Snap, Tiktok, Pinterest, Twitter, and LinkedIn. He also founded OneScreen, a digital video, CTV and OTT technology company and helped define early video ad standards; co-founded LeadROI, a bleeding-edge lead management system for financial services; advised AdGear, a DSP and SSP that became Samsung Ads; built a digital video practice for NTENT, a search engine and search monetization provider to mobile carriers; and served as founder, advisor, and executive on many startups in and out of the automotive industry. He was born and raised in Southern California and now resides in Houston, TX.

Chris Prijic

Co-Founder and CTO

Chris Prijic is Orbee’s Co-Founder and CTO. He has over a decade of technical experience across multiple engineering disciplines. Chris was instrumental in transitioning the Company from its initial hardware and software platform for used car photos to the powerful digital marketing stack the company has today.

Chris founded the UAV Forge senior project at UCI, where he built a team of over 60 engineers and computer scientists across 5 majors and delivered three different working UAVs over the course of one year, plus securing recurring annual funding to provide the project with materials. He also built control systems for the Heterogeneous Adaptive Maritime Mobile Expeditionary Robots (HAMMER) research project at SPAWAR to build U*Vs that can complete missions successfully through cooperation, including arial, surface, and submersible vehicles.

Chris spends his time building teams that make dynamic, customer-focused technical solutions by pioneering modern technologies in cloud-native and open-source communities. His approach brings modern, data-centric and elastic solutions to the Automotive industry. In his free time, he supports and encourages STEM programs at school districts across Orange County, CA where he resides.

Peter Fong

Chief Revenue Officer

Peter L. Fong is the CRO of Orbee, a leading marketing cloud company designed exclusively for the automotive industry. Peter brings more than 26 years of industry experience, having held numerous executive-level sales, marketing, and brand management positions at Ford Motor Company and Chrysler/Chrysler Group LLC in addition to his former position as the senior vice president of Dealership Operations at the National Automotive Dealers Association (NADA).

Prior to joining Orbee, Peter ran his own consultancy that advises innovative companies in the automotive industry. As a military veteran that served as a Naval Aviator and Leadership & Management Instructor, Fong brings a fresh and disciplined perspective to the automotive industry and has a proven track record of success, experience, and leadership working with automotive dealerships.

Narumi Takagi

Vice President of Operations

Narumi Takagi is Orbee's VP of Operations. She brings her talent of analyzing, optimizing and strategizing to Orbee. After graduating from the University of California, Irvine and joined Orbee in 2017. She has been refining Orbee’s processes and ensuring that our products are helping our clients meet their business goals. She has served in many roles including account management, reporting, human resource manager, social and search advertising trafficker and now leads the customer and business operations teams.

Narumi is heavily involved in Orbee's customer operations and product development. She is a "Jack of all trades, master of many."  Her experience in customer facing, advertising, support and project management roles have contributed to her unique combination of expertise.  Narumi’s passion for operations stems from the belief that there is “always a better way.” This mantra has been a driving force of her contributions to Orbee.

When she is not working Narumi is a lover of the outdoors! She enjoys traveling, hiking, camping and spending time in nature.

Brian Davis

Director of Sales

Brian comes to Orbee with a diverse background in the automotive industry and client management.   He has spent the last 20 years in and out of hundreds of dealerships, taking a few short breaks to gain Sales and Operational Leadership experience in other technical verticals, such as IT and Diagnostic Services.

In Automotive, Brian has been recognized as a true customer advocate with a consultative approach to selling.  He grew up with a stepfather who ran dealerships, which led him to seek experience with well-known organizations, including Hendrick Automotive Group, Cars.com, CDK Global, and Auto/Mate (subsequently DealerSocket and Solera by acquisition).

To Brian, most dealerships tend to face similar challenges, while remaining unique in their approach to the business.  Due to his experience in marketing, advertising, sales, service and accounting operations, Brian can uniquely understand each dealership's individual challenges and rolls up his sleeves to help solve the problems with the tools at his disposal.