DealerFire is a website provider that installs and maintains the Orbee tracking script on their dealer websites. The Orbee tracking script is the heart of our website analytics that give dealers the insight to make data-driven decisions when it comes to their marketing efforts.
Orbee can recognize DealerFire’s unique URL paths to tag pages accurately and track a shopper’s journey from the Homepage to a VDP. Page tagging also powers Orbee’s audience segmentation that groups shoppers by the content they viewed and any native form fills that a shopper completed. Audience Segments can be used to build custom email lists and help in shopper identity resolution. The segmentation and customer analytics can be used to integrate with our advertising and email marketing platforms.