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Build audiences with third-party data to use in Meta Ads targeting.
Enrich first-party data and segment audiences based on third-party data.
Build audiences from third-party data to use in Google Ads targeting.
Send targeted email campaigns based on third-party data.
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Send audiences built with third-party data to a DSP.
Build audiences from third-party data to use in Pinterest Ads targeting.
Equifax solutions can help identify and target new customers, verify consumer identity, understand consumer financial capacity, manage risk and minimize fraud throughout the car buying process.
Build audiences with third-party data to use in Meta Ads targeting.
Enrich first-party data and segment audiences based on third-party data.
Build audiences from third-party data to use in Google Ads targeting.
Send targeted email campaigns based on third-party data.
Send audiences built with third-party data to a DSP.
Build audiences from third-party data to use in Pinterest Ads targeting.
Data is safely and automatically transferred between Orbee and Equifax via FTP
Leverages Equifax's household-level datasets for enhanced data insights and targeting
Identifies sold vs. unsold customers and analyzes economic trends
Enables personalized marketing campaigns based on income brackets or age demographics
Equifax is one of the nation’s largest consumer credit reporting agencies that provides shoppers’ household level datasets to Orbee, containing information regarding total income, ability to pay, and spending power. These Equifax datasets contain over 50% coverage of U.S. wealth data, featuring 95+ of the top financial institutions nationwide.
Powered with Orbee’s CDP (data from CRM integrations and shopper metadata collected from our tracking script), we offer a combination of these powerful datasets to our customers that can be used to facilitate complex marketing strategies.
Orbee appends known shopper PII with Equifax’s economic indicators to identify sold vs. unsold customers, identify economic trends of sold customers, and create more targeted unsold customers lists using these findings – grouping by income bracket or age demographics to update advertising messaging per group via email marketing.
We are currently using these robust lists to power lower-funnel email marketing campaigns, but we will soon be adding capabilities to incorporate these into other advertising mediums as well, such as prospecting campaigns via search, social, and programmatic. We will also be supporting dataset refreshes a minimum of twice per year, in accordance with Equifax’s data refreshes.
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