Integration Request Form
Google Ads is a powerful online advertising platform that allows businesses to create and manage targeted ads across various Google platforms, including search, display, video, and mobile. With advanced targeting options, real-time data insights, and flexible budgeting, Google Ads helps businesses reach their target audience, drive website traffic, increase brand visibility, and achieve their advertising goals.
Drops remarketing segments with Google Ads remarketing tag
Manages ads through Google Ads API integration
Tracks and measures performance with GA/GA4 integration, dropping segments and creating goals
Provides customized Co-Op reporting for insightful cooperative advertising analytics
Orbee's Google Ads Integration is a multi-step process that enables dealerships to integrate their inventory management system with Google Ads and create targeted advertising campaigns to increase their online presence and drive more traffic to their website.
TMS Plugin Integration: Orbee enables a TMS (Transportation Management System) plugin with the standard website tracking script. This allows Orbee to track user behavior and interactions on the dealership's website. It also allows Orbee to set up automated advertising through Google.
Orbee creates remarketing/conversion segments based on user behavior on the dealership's website. These segments are used for custom targeting in Google Ads campaigns. Orbee uses the Google Ads remarketing tag to drop the remarketing segments to allow Google Ads to track users who have interacted with the dealership's website and show them targeted ads across the Google Display Network.
Orbee integrates with the Google Ads API to manage dealership advertising and budgets. This integration allows Orbee to create, modify, and optimize Google Ads campaigns from within the Orbee platform.
Orbee also offers customized Co-Op reporting for participating OEMs. This reporting allows OEMs to track the performance of their dealerships' Google Ads campaigns and ensure compliance with their co-op advertising programs as well as receive reimbursements for eligible content.
In summary, Orbee's Google Ads Integration allows dealerships to create targeted advertising campaigns based on user behavior on their website, manage their Google Ads budget, and track the performance of their campaigns using Google Analytics.
Orbee's Google Ads integration goes beyond just the standard tracking capabilities by offering a conversion tracking tag plugin. This plugin simplifies the process of setting up and tracking conversion actions directly within Google Ads, eliminating the need to import conversion goals from Google Analytics (GA) or Google Analytics 4 (GA4).
By using the conversion tracking tag plugin, users can easily define and monitor specific conversion actions that are relevant to their advertising goals. They no longer have to navigate between different platforms or manually import conversion goals, saving time and reducing complexity in campaign management.
With the plugin in place, Orbee enables seamless communication between the website or landing page and Google Ads, ensuring accurate and real-time tracking of conversions. This integration empowers users to have a more comprehensive understanding of their advertising performance and make data-driven decisions to optimize their campaigns.
By streamlining the conversion tracking process and eliminating the need for manual goal imports, Orbee's Google Ads integration enhances the overall efficiency and effectiveness of advertising campaigns, enabling users to focus on achieving their desired outcomes and maximizing their return on investment (ROI).
Orbee's Google Ads integration goes beyond just the standard tracking capabilities by offering a conversion tracking tag plugin. This plugin simplifies the process of setting up and tracking conversion actions directly within Google Ads, eliminating the need to import conversion goals from Google Analytics (GA) or Google Analytics 4 (GA4).
By using the conversion tracking tag plugin, users can easily define and monitor specific conversion actions that are relevant to their advertising goals. They no longer have to navigate between different platforms or manually import conversion goals, saving time and reducing complexity in campaign management.
With the plugin in place, Orbee enables seamless communication between the website or landing page and Google Ads, ensuring accurate and real-time tracking of conversions. This integration empowers users to have a more comprehensive understanding of their advertising performance and make data-driven decisions to optimize their campaigns.
By streamlining the conversion tracking process and eliminating the need for manual goal imports, Orbee's Google Ads integration enhances the overall efficiency and effectiveness of advertising campaigns, enabling users to focus on achieving their desired outcomes and maximizing their return on investment (ROI).
