Orbee seamlessly integrates with Google Analytics (GA) and Google Analytics 4 (GA4) to track user behavior and conversions on the dealership's website. By injecting the Google Analytics script via a Tag Management System (TMS) plugin, Orbee enables the creation of remarketing and conversion segments for custom targeting. This integration allows dealerships to optimize their Google Ads campaigns, create tailored advertising messages, and measure the success of their marketing efforts through custom segments and goals.

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With Orbee's Google Analytics integration, dealerships can gain valuable insights into user behavior, optimize their ad campaigns, and make data-driven decisions. The integration with the Google Ads API further enhances campaign management by facilitating the creation and management of ads, as well as campaign budgets. By leveraging the power of Google Analytics and Google Ads, Orbee empowers dealerships to improve their online marketing strategies, maximize ROI, and drive meaningful results.

As part of its continuous development, Orbee is working on introducing new capabilities to enhance its Google Analytics integration. One of the upcoming features is the development of a GA4 plugin tool, which will enable the creation of goals within the GA4 environment. This is particularly important as the functionality of Universal Analytics will cease on July 1, 2023. By providing seamless integration with GA4 and offering goal creation capabilities, Orbee ensures that dealerships can adapt to the evolving analytics landscape and continue to track user behavior, optimize Google Ads campaigns, and drive better results.Orbee is developing a GA4 plugin tool to create goals in the GA4 environment when Universal Analytics ceases functionality in July 2023.