Build lists based on Sales or Service Marketing Criteria that Orbee has set OR set your own filters to build out a list of customers in your CRM to fit any campaign strategy. These lists will stay updated as your dealership teams continues to add or edit customer records within your CRM.
Once you have created various lists you can market to them using Orbee's Omni-channel marketing solution. Target your lists with specific messaging through custom or automated emails, on-site banners or pop-ups, and push these segments into ad platform audiences.
As the Orbee platform pulls in data from your CRM it also pushes data out. Depending on the CRM, the activities or communications sent through the platform can be logged in your CRM, so you are aware of all the touch points made to a shopper.