Customer Data Platform

Capture shopper behaviors and improve customer experience with more contextual marketing

Build shopper profiles with a powerful customer data platform (CDP) that gathers events from all activity across your web sites, third-party tools, and integrates offline data such as CRM and DMS records. You've never had this level of comprehensive view of your new and existing customers.

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Customer journeys empower you to automate at scale while understanding each of your shoppers.

Comprehensive shopper profiles

Make informed marketing and sales decisions based on comprehensive profiles that detail the contact information, sales and service interest, and traffic sources through which the shopper visited.
Comprehensive shopper profiles

Activity Timeline

Bring together website activity, inventory, call-tracking, and offline data to understand the shopping journey of each of your buyers.
Activity Timeline

Integrate all embedded third-parties

Your visibility can now include all the third-party embeds and subdomains you've placed on your website, such as trade-in tools, digital retailing, and credit forms.
Integrate all embedded third-parties

Real-time visibility

Shopper profiles are automatically updated in real-time so that your marketing and sales teams can take advantage of up-to-the-minute signals about your shoppers' intentions and interests.
Real-time visibility

First-party identity resolution

Resolve identities by what your shoppers already provide you through lead forms and other widgets, as well as all emails and texts your shoppers click.
First-party identity resolution

Reactivate dormant leads

Now you can know when your dormant leads that didn't close have signaled that they are in the market to buy a car again by visiting your website. Let your BDC or sales team know which leads to prioritize based on the information.
Reactivate dormant leads