Product Update

Orbee Platform Integration with Meta Ads Account

Launched on:
May 10, 2024

We're thrilled to announce the integration of Meta Ads accounts into the Orbee platform. This integration allows users to access crucial Meta Ads account information including campaigns, ad sets, and ads without leaving Orbee. Moreover, Orbee's Audience Builder facilitates the creation of new advertising audiences, seamlessly pushing them into Meta Ads accounts.

The addition of the Meta Ads section to Orbee's Advertising page revolutionizes campaign management. Advertisers can now efficiently manage campaigns on Meta-owned platforms such as Facebook and Instagram directly within Orbee. This expansion not only broadens their reach but also offers advanced targeting options for precise audience segmentation based on demographics, interests, and behaviors.

By integrating Meta Ads into Orbee, advertisers benefit from centralized campaign management, streamlined workflow, and integrated analytics. They can efficiently create, monitor, and optimize campaigns while accessing comprehensive performance insights, including impressions, clicks, conversions, and ROI. Moreover, optimization features such as automated bidding and budget optimization enable advertisers to maximize campaign effectiveness and achieve their advertising goals more efficiently.

Overall, the Meta Ads section empowers advertisers to reach a larger, more targeted audience across Meta-owned platforms, driving better results and enhancing their advertising strategies within the unified Orbee ecosystem.

Campaigns Report

The Campaigns Report tab in the Orbee platform streamlines campaign management across integrated Meta Ads Accounts. It serves as a centralized hub for monitoring and adjusting advertising campaigns, ensuring real-time updates and syncing between Orbee and Meta Ads Account data.

With this feature, users can conveniently access and manage all their campaigns within Orbee without toggling between different interfaces. Real-time data syncing mechanisms keep campaign information updated, reflecting any changes made within the Meta Ads Account instantly in Orbee.

The Campaigns Report tab offers customizable reporting options, allowing users to track key metrics and performance indicators. Automation features and alerts notify users of significant changes or anomalies in their campaigns, enhancing workflow efficiency.

Ad Sets Report

The Ad Sets Report provides insights and analytics on various ad sets created within ad campaigns. This includes performance metrics such as impressions, clicks, conversions, cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS) for each ad set. Additionally, it offers features for optimizing ad sets based on their performance data.

Ads Report

The Ads Report within the Orbee platform offers detailed insights and analytics on individual advertisements' performance within campaigns. This includes metrics such as impressions, clicks, click-through rates (CTR), conversions, ad spend, and return on investment (ROI). Additionally, it offers features for analyzing ad creative performance, audience engagement, and ad placement effectiveness.

Meta Ads Settings

Orbee's Meta Ads Settings allow configurations for ad placements, targeting options, budget allocation, bidding strategies, ad scheduling, and other parameters specific to advertising on Meta's platforms.

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