Product Update

Build Segments and Custom Reports Through Precise Location Data

Launched on:
February 27, 2024

The Geolocation Plugin feature integrates precise device location data directly from the browser. This feature allows Orbee’s CDP to store even more insights into specific shoppers that engage with a dealership’s website.

Associating location data with both identified and anonymous visitors allows our users to build location based segments for targeted marketing campaigns. Additionally, location data can be used to audit the effectiveness and targeting of existing campaigns to ensure that the intended market is visiting a website. For dealerships that operate in dense markets, visualizing aggregated location data can uncover untapped geographical areas, highlighting opportunities to expand marketing efforts and capture new customer segments. 

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