Product Update

Powersport Dealerships Supported Through DX1 Website Integration

Launched on:
April 24, 2024

With this integration with DX1, Orbee now offers enhanced support for powersport dealerships. This integration not only allows us to build more accurate audiences based on OEM Make and vehicle bodystyle but also empowers us to track conversions through click-to-call and form submits on powersport websites. This conversion tracking capability enables Orbee to develop CDP shopper profiles for powersport dealerships.

Website Analytics and Conversion Tracking

Orbee Analytics, integrated with DX1 websites, offers comprehensive insights into visitor behavior, tracking pages visited, button interactions, and the sources, mediums, and campaigns that drive traffic. Moreover, Orbee efficiently monitors conversions, whether through click-to-call buttons or form submissions, enabling dealerships to pinpoint the sources driving these conversions. Additionally, form fill conversions facilitate the creation of detailed shopper profiles, unveiling the actions undertaken by specific visitors on the website and the sources attracting them. These profiles provide invaluable insights for understanding and engaging with potential customers effectively.

Building Audiences of Powersport Vehicle Shoppers

By collecting precise powersport vehicle data from Vehicle Detail Pages (VDPs), Orbee effectively constructs audiences of potential shoppers, tailored to their interactions with specific vehicles. This data serves as a foundation for targeted marketing and advertising initiatives, ensuring a more refined approach to engaging with potential customers. With the ability to analyze VDP views, including details such as OEM Make and vehicle bodystyle, we can now develop audiences with heightened accuracy, aligning marketing efforts more closely with the preferences and interests of potential buyers.

Examples of DX1 Audience Segments Orbee Creates

Vehicle Audience Description
Audience Name Description
Harley-Davidson VDP View Shoppers that viewed a vehicle made by the OEM, Harley Davidson.
Honda VDP View Shoppers that viewed a vehicle made by the OEM, Honda.
Kawasaki VDP View Shoppers that viewed a vehicle made by the OEM, Kawasaki.
Polaris VDP View Shoppers that viewed a vehicle made by the OEM, Polaris.
ATV Bodystyle View Shoppers that viewed a vehicle with an ATV bodystyle.
Motorcycle Bodystyle View Shoppers that viewed a vehicle with a Motorcycle bodystyle.
Scooter Bodystyle View Shoppers that viewed a vehicle with a Scooter bodystyle.
Utility Vehicle Bodystyle View Shoppers that viewed a vehicle with a Utility Vehicle bodystyle.

Integrate Your DX1 Website

By acting as an additional source of truth, our integration with DX1 strengthens our commitment to providing comprehensive solutions tailored to the unique needs of powersport dealerships. Supporting the powersport vehicle industry represents a strategic expansion for Orbee, tapping into a niche yet thriving industry with new digital needs. Schedule a demo to see how Orbee’s middleware can help your powersports dealership.

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