How Orbee and Basil Family Dealerships are Redefining the Trade-In Experience

17 min

In this interview, Chris Vazquez, Director of Marketing at Orbee, sat down with Will Basil and Stephen Pankow, from Basil Family Dealerships to discuss their award winning used car acquisition strategy.

Recognizing the importance of a seamless customer journey, Basil embarked on creating a unique acquisition strategy from the ground up. By harnessing middleware technology, they adeptly utilized APIs to craft a specialized car buying website, This innovative platform not only offers insights into user behavior and website traffic origins but also streamlines the vehicle valuation process, ensuring users receive accurate quotes without compromising their personal information to third parties.

Furthermore, the integration of lead submissions directly into their car acquisition process exemplifies their commitment to efficiency. Because Basil controls the entire customer journey, they now have the ability to re-engage shoppers that abandon the trade-in process using marketing automation strategies that ultimately strengthen the customer experience.

Basil’s efforts have culminated in a centralized car buying procedure that serves the entire dealership group in the Buffalo, NY region, setting a new standard for automotive retail innovation.

If your dealership group is interested in building out custom experiences like Basil Family of Dealerships did, visit

Related Streams