The Role of Data Lakes in the Automotive Industry
In this episode of "Under the Hood," the focus is on data lakes. The purpose of a data lake is to replicate all the tables from their original source, understand how these tables link together, and allow all those tables to connect with each other. In essence, a data lake enables users to connect various data sets into a single profile. This profile is essential for creating SQL queries that can be used to build audiences that can be targeted for marketing purposes.
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