The Role of Data Lakes in the Automotive Industry

April 5, 2023

In this episode of "Under the Hood," the focus is on data lakes. The purpose of a data lake is to replicate all the tables from their original source, understand how these tables link together, and allow all those tables to connect with each other. In essence, a data lake enables users to connect various data sets into a single profile. This profile is essential for creating SQL queries that can be used to build audiences that can be targeted for marketing purposes.

Share this post
Atul Patel
Co-Founder and CEO
Chris Vazquez
Director of Marketing
No items found.

Explore Related Content

Under The Hood

The Latest Trends and Strategies in Automotive MarTech

Subscribe to Under The Hood to receive updates about MarTech news and Orbee product updates so your dealership can leverage the most advanced strategies