Under The Hood
Welcome to the Under The Hood blog that dives deep into Automotive and MarTech trends, shares success stories and marketing strategies, and provides an inside look into what Orbee is building and why we are building it.
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The Next Step in Dealer Group Marketing: CDP, MAP, and DMP
Atul Patel and Brian Pasch discuss one of the hottest trends in automotive marketing: Customer Data Platforms. Dealers who have a CDP can lower operating costs by significantly reducing financial investments for customer retention and acquisition (i.e., marketing).