Under The Hood

Orbee breaks down the trends and hype around CDPs at Digital Dealer Las Vegas 2022.

Atul Patel and Brian Pasch discuss one of the hottest trends in automotive marketing: Customer Data Platforms. Dealers who have a CDP can lower operating costs by significantly reducing financial investments for customer retention and acquisition (i.e., marketing).

Learn how to optimize your strategies for Realtime segmentation and the differences between back-end and front-end segmentation.

Watch this episode of Under The Hood to learn what Orbee is waiting for until they release SMS marketing.

Learn about more organic Facebook traffic strategies before increasing your digital ad spend.

General Motors is using a new first-party data map, but dealers can benefit from this too by observing OEM-level concepts and improving how they use their current data to help dealers form a collaboration with OEMs.

Google is constantly making changes to their analytics and advertising products, but Orbee doesn't believe this should alarm dealers.

Orbee, through Kain Automotive, partners with NCM 20-groups allowing for lead generation and an improved experience for dealerships with conclusively converging lead data with website traffic.

The interest for purchasing an EV is growing, but the experience for shopping for one has room to improve.

Google announced advertisers can no longer create expanded text ads, so what does this mean for Orbee and our clients?

In this recap we talk about how the audience at this past event is the best for "geeking" out on the cool marketing solutions Orbee's platform has built out over the past 6 years.

Our solution for protecting a dealership's data while improving customer experience.

Atul Patel, CEO and Co-founder of Orbee, sits down with Brian Pasch to discuss the upcoming GLB Act Safeguards Rule.

The Federal Trade Commission considers dealerships to be "financial institutions" under the Gramm-Leach-Bliley Act. What does this mean, how does this affect your dealership, and how do you prepare?

In this episode of Orbee Sessions we dive into tracking visitors within widgets, iFrames, and subdomains. This is crucial when trying to understand the entire journey of your shoppers.

The inventory shortage isn’t going away anytime soon, so how should dealers adjust their marketing strategies?

Dealers were taught to read body language when customers were in the showroom. But we know one key truth: online shopping is here to stay. It's time to learn how to enhance your browsing language abilities.

Call tracking isn't a stranger in digital marketing, yet there are dealerships who haven't considered it an essential piece of their advertising strategy.

Using behavior-based targeting can increase digital marketing spend efficiency and increase the number of conversions while spending less on advertising.

Based on the current status of your dealership during COVID-19, your dealership should reconsider which advertising channels you should be currently using.

A clear digital framework to navigate through uncertainty will be crucial to each automotive dealership's success during these uncertain times.

Your dealership should know the indicators of when it is time to spend on advertising and what messaging and advertising channel to focus on.

Automotive dealerships will need to have the ability to quickly pivot with their marketing efforts during this time of uncertainty after the initial COVID-19 wave calms.

Automotive dealerships should be an essential business because they help provide the people with the essentials they need during this fragile time.