The Next Step in Dealer Group Marketing: CDP, MAP, and DMP


Atul Patel and Brian Pasch discuss one of the hottest trends in automotive marketing: Customer Data Platforms. Dealers who have a CDP can lower operating costs by significantly reducing financial investments for customer retention and acquisition (i.e., marketing). CDPs are common outside the automotive industry but their use in our industry has been limited by the lack of robust API access to the dealer's CRM and DMS platforms.  Dealers who want to dive deeper into building their own CDP should contact Orbee and attend the Modern Retailing Conference (MRC) in November.

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