Brian Pasch & Orbee's CEO Discuss The Evolution of CDPs in Automotive


In this engaging and forward-looking video, Atul Patel, CEO of Orbee, and industry expert Brian Pasch explore the transformative journey of Customer Data Platform (CDP) technology in the automotive sector. Reflecting on the past few years, they discuss the growing recognition and adoption of CDP technology, a tool that was once overlooked in the automotive industry.

The conversation highlights how the car buying process has increasingly shifted to digital platforms, prompting dealerships to seek out effective tools for managing their first-party data. Atul and Brian provide valuable insights into this evolution and how CDP technology has become an integral part of understanding and enhancing the customer journey in car sales.

Looking ahead, Atul and Brian tease the exciting possibilities of CDP technology for 2024. They delve into future developments and the potential impact of these advancements on dealerships and the overall customer experience. This video is a must-watch for automotive professionals, digital marketers, and anyone interested in the intersection of technology and customer data management.

Tune in to gain a deeper understanding of the current state of CDP technology in the automotive industry and get a glimpse of what the future holds in this rapidly evolving field.

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