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Under The Hood

Under The Hood is a series that dives into what Orbee is building and why. CEO Atul Patel and Director of Marketing Chris Vazquez discuss the automotive and MarTech industry's challenges and strategies, highlighting how Orbee's platform supports these advancements.

Takeaways from Digital Marketing Strategies Conference 2023

Atul and Chris share their DMSC 2023 takeaways in this episode of Under The Hood.

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Under The Hood

Takeaways from Digital Marketing Strategies Conference 2023

Atul and Chris share their DMSC 2023 takeaways in this episode of Under The Hood.

Under The Hood

Kickstart Your CDP Journey

VP of Sales and Solutions at Orbee, Brian Davis, discusses the importance of CDPs in the automotive industry, and how they help dealerships improve customer experience and marketing efforts.

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The Role of Data Lakes in the Automotive Industry

A data lake is a cloud-based storage solution that allows for the storage of external data and syncing.

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Boost Your Website Conversions: How to Personalize User Experience Based on Traffic Sources

In this video, you'll learn why you should customize the user experience for visitors coming from different traffic sources and mediums to your website.

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CDPs at MRC 2022

Orbee is live at Modern Retailing Conference 2022 and we love what we are hearing!

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CDPs Were Hot at Digital Dealer 2022

Orbee breaks down the trends and hype around CDPs at Digital Dealer Las Vegas 2022.

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Brian Pasch Talks Customer Data Platforms at MRC

CEO of Orbee asks Brian Pasch, founder of PCG Digital, what his company is looking for in a Customer Data Platform.

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Customer Journey Attribution Workshop Teaser Featuring David Kain

In this episode of Under The Hood, David Kain joins the show to tease his upcoming event, Kain Clients & Friends Workshop 2023 and his workshop session with Atul Patel, Customer Journey Attribution.

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Combining Text Message Marketing With Identity Resolution Technology

Watch this episode of Under The Hood to learn what Orbee is waiting for until they release SMS marketing.

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Facebook Removes Vehicle Listings from Dealership Company Pages

Learn about more organic Facebook traffic strategies before increasing your digital ad spend.

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How OEMs can Improve Their User Journey for Purchasing EVs

The interest for purchasing an EV is growing, but the experience for shopping for one has room to improve.

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How CDPs Can Impact the Sales Process

A customer data platform can have a significant impact on a dealership's sales department by providing insights and tools to help them better understand and engage with their shoppers.

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How Orbee Will Optimize for Realtime segmentation

Learn how to optimize your strategies for Realtime segmentation and the differences between back-end and front-end segmentation.

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How Auto Groups Can Create First-Party Data Strategies Like OEMs

General Motors is using a new first-party data map, but dealers can benefit from this too by observing OEM-level concepts and improving how they use their current data to help dealers form a collaboration with OEMs.

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Maximizing Your Customer Data: The Importance of Integrating Your CRM with a CDP

Learn the benefits of integrating your Customer Data Platform (CDP) with your Customer Relationship Management (CRM) system.

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Fees on Percentage of Ad Spend Are Dead

Google is constantly making changes to their analytics and advertising products, but Orbee doesn't believe this should alarm dealers.

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Orbee’s phased approach with Kain Automotive & 20 groups

Orbee, through Kain Automotive, partners with NCM 20-groups allowing for lead generation and an improved experience for dealerships with conclusively converging lead data with website traffic.

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What is a Tag Manager?

Orbee created a DMP/tag manager not just a content management engine. It is more than cut and paste. It is, in fact, the fundamental component of a marketing cloud.

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Why Did Orbee Integrate with Cognition Digital?

In this episode of Under the Hood, we discuss Orbee's recent integration with Cognition Digital, a collaboration aimed at helping dealers uncover more insights from their website traffic, including IP addresses, visitor journeys, and more.